The Role of Data Analytics in Successful Retail Acquisition Campaigns

Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit.

Source: marketingland.com

Marketing has always been about telling a great brand story and communicating it to the marketplace. But since the advent of data-driven programmatic (not to mention cross-screen) marketing, the complexity of getting that message out has increased exponentially.

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Insight Scenarios vs. Success Stories | Insight Demand Ltd.

Success Stories are great at providing proof, but lousy at Selling. Success Stories are great at providing proof, but lousy at Selling. Here are 6-reasons why, and how you can inspire customers to buy with stories that sell.

Source: insightdemand.com

The problem is that the vast majority of customers at any stage of the sales cycle are not yet sold on why they should change or why they should change through you. These customers are not looking for proof of a solution to a problem they don’t yet think they have. Without a full appreciation of the value of your product, your salespeople will be forced to follow the customer down the road of commoditization and discounting when the customer decides to buy, or no decision when he or she does not decide to buy.

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.

Source: moz.com

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

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Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget

My journey into content marketing actually started in 2004 when I left The Nielsen Company after nine years to work for a local firm. They hired me as their first VP of Marketing. My team of one (me) had absolutely zero budget to start.

Source: blog.newscred.com

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing.

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How to Know Which Hashtags to Use in Your Social Media Posts – Marketing Action Blog – Act-On

Get tips for using hashtag analysis tools and find out which hashtags to use in order to make sure your tweets get seen by your ideal reader.

Source: blog.act-on.com

So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely.

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Five Challenges Facing Marketers Today

Marketers have more data than ever at their fingertips, but that doesn’t mean their jobs are any easier. Here are some of marketers’ biggest challenges today.

Source: m.marketingprofs.com

When marketers aren’t sure how to deliver the best results, or when they feel friction from other departments, their productivity and success rates go down. Here are five common challenges facing marketers today—and suggestions for overcoming them

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