How Intel Attracts More Than 2 Million Readers A Month | B2B Marketing Insider

By NewsCred Contributor Anastasia Dyakovskaya Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing indust

Source: www.b2bmarketinginsider.com

Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit.

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How to Build a Content Marketing System to Automate your Blogging Efforts

I will not be talking about how to create content, I will break down the system I used to build our blog to over 100,000 pageviews a month and some ideas on how to scale it.

Source: blog.scoop.it

great content marketing system starts with writing consistent, compelling content. Scoop.it has published some great post on the topic here, here and here.

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Siamo tutti marketer | We are all marketer Fabrizio Faraco

The Brand is not a strategy, but what you are. Brand starts in the recruitment process. Your people are your brand. Your Brand experience is defined in the moments customers interact with your own employees. Companies run by empathic communicative teams create the most enduring experiences. Your organizational culture is your destiny: how you treat your own employees shapes Brand experience. Companies that empower employees and create empathic cultures create positive experience. Toxic cultures produce toxic brand.

Source: www.fabriziofaraco.it

In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your advertising, is just one of those stories about your brand, often the least important. Your company people are also marketer, often the most important one.

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Siamo tutti marketer | We are all marketer Fabrizio Faraco

Siamo marketer per definizione Ognuno conversa ogni giorno sui marchi nel suo network We are marketer by definition we talk about brand in our network daily

Source: www.fabriziofaraco.it

Il Brand non è una strategia, ma ciò che sei. Il brand inizia quindi dal processo di selezione del personale: il tuo personale è il tuo brand. La tua esperienza di brand viene definita nel momento in cui i consumatori interagiscono con il tuo personale. Le aziende gestite da team empatici e comunicativi sono quelle che costruiscono le esperienze con i consumatori più durature. La tua cultura organizzativa è il tuo destino: come tratti il tuo personale definisce la tua brand experience. Culture tossiche producono brand tossici.

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