Is Freedom of Tweet a Right or a Wrong? – Brian Solis

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Expressed hate and abuse is unfortunately part of our society and it is now also part of our real-time digital culture. As we live the digital lifestyle, our expectations are such that any menace should not only be dealt with accordingly, it should be done immediately. Twitter represents a new medium that the world hasn’t seen before. To protect its users, it must invest in automated and manual safety and reporting mechanisms as it grows. Believe it or not, the company is also ensuring the overall operation of its platform supporting 400 million Tweets per day

Fabrizio Faraco‘s insight:

At the same time, as users, we have a responsibility to learn what a Tweet actually means. The idea of “freedom of Tweet” does not supersede law. Expression aimed at hurting or threatening someone is indeed a threat heard around the world. Could Twitter do more? Of course. Removing Tweets, listening to users, and working with enforcement officials will curb this negative behavior, or at least provide a system for recognized consequences. It will not eliminate “hate” altogether as that is a regrettable function of our society. And, Twitter itself is its own digital society. As such, protection and a form of empowered “neighborhood watch”groups will be necessary to protect and serve Twitter’s denizens.

See on www.briansolis.com

60+ Content Curation Tools – Pamorama | Social Media Marketing Blog

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These content curation tools help you find, group, organize, and share the best and most relevant content with your brand’s audience.

Fabrizio Faraco‘s insight:

Good content curation consists of sifting through the fire hose of online information and being very selective, with a laser focus on your brand message — this helps you become a thought leader in your industry/category and a trusted resource.

See on www.pamorama.net

Debunking Social Media Myths

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I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea…

Fabrizio Faraco‘s insight:

This underscores a fundamental truth to social media that many organizations underestimate–being social means having real live people who actively participate in your initiatives. It’s difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services.

See on blogs.hbr.org

STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement – Brian Solis

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In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship.

 

Fabrizio Faraco‘s insight:

Suddenly the voice of the customer took on an entirely new meaning and the promise of customer-centricity and engagement was thrust into the spotlight. But after all these years, businesses remain confounded. Even though most are experimenting with social media, how it improves relationships while impacting important business metrics is persistently elusive.

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Good Companies Are Storytellers. Great Companies Are Storydoers

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Story-driven companies — Target, Walt Disney, Starbucks, American Express, IBM — are achieving better financial success than their competitors.

Fabrizio Faraco‘s insight:

For all companies, having a story and knowing that story are crucial steps to achieving success. On the other hand, I’m worried that too many marketers think that telling their story through advertising is enough. It’s not.

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YOU are at the center of The Conversation Prism – Brian Solis

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The Conversation Prism is in of itself, one of the industry’s most comprehensive visual studies of how we use networks and how that changes over time.

Fabrizio Faraco‘s insight:

Since the latest iteration, which by the way comes almost two-and-a-half years following the release of version 3.0, interesting conversations and debates continue to bloom. I believe this interaction is healthy and it only helps an industry straddled with confusion and also opportunity, to better understand how to move in a meaningful direction.

See on www.briansolis.com

An Evergreen Content Case Study

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In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time.

Fabrizio Faraco‘s insight:

Creating timeless content is something all SEOs should aspire to do. Why? When placed in front of the right audience, amazing content is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. These results tend to make all but the most difficult client quite happy.

See on moz.com