B2B Content Marketing: Create Intimate Conversations with Narrowcasting

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Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audien…

Fabrizio Faraco‘s insight:

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.

See on contentmarketinginstitute.com

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93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]

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Take a look at the latest data on the ROI of inbound marketing, and its impact on key marketing metrics,

Fabrizio Faraco‘s insight:

The ROI Report is an analysis created in collaboration with HubSpot and MIT. By crunching numbers from our customers, we can not only get a perspective on the successes of our customers, but also a global view of how inbound marketing is working for businesses around the world right now.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34209/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx#ixzz2M2yefGE1

See on blog.hubspot.com

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? – Brian Solis

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al media represents a new frontier in customer engagement. Not only can companies participate in conversations, a dizzying array of tools now help them listen to conversations as well. This isn’t news though.

Fabrizio Faraco‘s insight:

Everyone understands the importance of social media in business right? We all know that customers are demanding that businesses use social media to listen to ideas, engage them in conversations, and also solve their problems when in need. As I’ve often said, the best listeners often make the most engaging conversationalists.

 

See on www.briansolis.com

Real-Time Marketing – Harvard Business Review

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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today’s topics and challenges in business management.

Fabrizio Faraco‘s insight:

consumers have more information about products and more products to choose from than ever before. They have more ways to shop: at giant malls, specialty shops, and super-stores; through mail-order catalogs, home shopping networks, and virtual stores on the Internet. And they are bombarded with messages pitched through a growing number of channels: broadcast and narrow-cast television, radio, on-line computer networks, the Internet, telephony services such as fax and telemarketing, and niche magazines and other print media. Given the proliferation of choices, it’s no wonder consumers view brand names with growing indifference.

See on hbr.org

What comes after content marketing? Here are four ideas.

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If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

Fabrizio Faraco‘s insight:

My friend Mitch Joel has also been pondering this topic. In a post entitled The Content Crash, Mitch states that the field has simply “become a pumping ground for a marketing message. Very few (companies) are thinking about utilitarianism marketing and even fewer are thinking about the overall experience.”

See on www.businessesgrow.com

7 Ways to Dominate Your Media Competitor Through Content Marketing

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You can be the leading “media company” in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.

Fabrizio Faraco‘s insight:

In this post, I’m going to share with you secrets that my publishing friends just don’t want you, the non-media company, to hear.  Don’t get me wrong… you’d learn about these publishing tips at some point… but even using a few of the points below may send a shudder down the spine of the leading trade media company in your industry.

See on contentmarketinginstitute.com