Refine Your Online Content Marketing Strategy for Success in 2014

See on Scoop.itH2H Marketing

In order to secure loyal customers, it’s important to have an online content marketing strategy that offers zero-cost information to your target market.

Fabrizio Faraco‘s insight:

Content marketing helps you to build trust. The customer will soon see you as an authority in your field – or perhaps as someone who willfully entertains them on a daily, weekly or monthly basis. The idea of giving something for nothing is a marketing technique that’s been used for generations now, and has been proven as a great way to generate a faithful and reliable customer base.

See on smallbiztrends.com

Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic] – Brian Solis

See on Scoop.itH2H Marketing

Now Charlene and I are proud to introduce our latest infographic that summarizes high level findings across all of our work in 2013

Fabrizio Faraco‘s insight:

This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business evolution and the true state of social business in 2013, anebook on how successful social businesses are evolving, and an image-rich slide deck complete with all the graphs and charts you need to benchmark where you are compared to other social businesses

See on www.briansolis.com

So Why is Your Marketing Failing? – Jeffbullas’s Blog

See on Scoop.itH2H Marketing

Clever marketers may argue that if you have to pay for traffic to make money you don’t understand how the social web works. So why is your marketing failing?

Fabrizio Faraco‘s insight:

The truth is, the most resilient businesses are going to need at least two audiences if they hope to make the most of limited resources to succeed. Maybe that is why your marketing is failing.

See on www.jeffbullas.com

Content Marketing in 2014: Are You Prepared?

See on Scoop.itH2H Marketing

See what lies ahead for content marketing in 2014.

Fabrizio Faraco‘s insight:

That’s why I think the decisions for a lot of marketers next year won’t be focused on how they get started with content marketing; it will be around how they make content scale or how can they distribute it to the right audience. That’s a scary prospect if it’s your competitors asking those questions and you’re still trying to get the buy in to even get started.

See on blog.hubspot.com

Simplify Your Inbound Marketing Process: Focus on Content Assets

See on Scoop.itH2H Marketing

Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I’ll show you how it worked for me.

Fabrizio Faraco‘s insight:

Content assets help brands communicate their messages to their target audiences. These may come in the form of visual guides, web-based tools, extensive resources and many more (as also listed by Cyrus Shepard on his recent Moz post).

 

See on moz.com