4 Steps to Connecting with—and Engaging—Generation C – Brian Solis

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Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.

I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!

Fabrizio Faraco‘s insight:

The goal of the ebook, and also this post, is to introduce readers to the differences that exist between touch points that connected customers rely upon to make decisions or inform those of others and those in which many organizations are investing. The idea of course is to discover new ways to realign investments while improving customer experiences and relationships. Even with this information however, it takes champions to make the case internally and bring together disparate groups that control various aspe

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Build Experiences Instead of Just Products – Brian Solis

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Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard.

Fabrizio Faraco‘s insight:

One day I was shopping for headphones and I stumbled across SOL Republic, a new company that sang to me beyond the sound. What struck me was more than the design or the sound. It was the company’s message that stopped me from looking further, “If it sounds good it feels good. We are music lovers committed to change the world one listener at time.”

Needless to say, I bought the headphones straightaway. I was both surprised and not so surprised when I learned that the company was started by a few dear friends. I couldn’t wait to hear the story behind the company. On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic.

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Defining a content marketing strategy

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Defining a content marketing strategy: why it matters and how to get started.

Fabrizio Faraco‘s insight:

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, thecustomer life cycle and/or the different customer (experience) touchpoints but it goes beyond that. Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

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Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth

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Search is a natural step in the discovery process. In a web-based world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions.

Fabrizio Faraco‘s insight:

Shared experiences become a critical part of marketing, as discussions around them contribute to a moreconversational approach to branding and decision-making among digital consumers

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