Improve Your Storytelling In 15 Minutes – Doktor Spinn

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You can improve your storytelling for your business, but also for your blog if you have one. Or maybe just for yourself and your individual career?

Fabrizio Faraco‘s insight:

So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common.

This is because I’ve spent the weekend thinking of ways to improve my storytelling.

See on doktorspinn.com

This So-Called Digital Life: Re-Evaluating the Value of Social Media – Brian Solis

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I often feel alone when I’m not connected or that I’m missing out when I read the updates of my friends. It makes me rethink my priorities in ways that wouldn’t be the most productive…at least by yesterday’s standards. Should I have joined them? Maybe getting out would be just what I needed. Again, I know I’m not alone.

I’m not addicted. I’m not in need of a digital intervention or digital detox. I intentionally live this connected lifestyle because I find value more times than not. It’s a choice. But, still I wonder. I wonder if the value I get out of my interaction across a dizzying array of networks is right or simply right in the absence of discovering alternative value or utility.

Fabrizio Faraco‘s insight:

I refer to today’s value system in social engagement as the 5 Vs. With each update, we look for something in return and each represent a shifting balance between…

1) Vision (I learn something, I’m inspired);
2) Validation (I’m accepted or justified);
3) Vindication (I’m right, cleared);
4) Vulnerability (I’m open); and
5) Vanity (Not egotism, but accidental narcissism. I’m important),

These 5 V’s coalesce differently with each update and produce distinct emotional results based on the measure we apply to our own actions, reactions and inactions.

See on www.briansolis.com

Your Brand: The Next Media Company – Become A Content Organization – Brian Solis

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There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.

Fabrizio Faraco‘s insight:

For these reasons, you need to start taking content serious and begin to make the right organizational changes to adapt to the external chaos in the marketplace because it’s not going to change for you.

This also means that you need to elevate the conversation beyond just content marketing. Content marketing is by nature, tactical. It can easily be done in a silo. If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.

See on www.briansolis.com

Web Ink Now: When does an insurance agent enjoy a car crash?

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With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather. Larry is president of McGlynn, Clinton & Hall Insurance Agencies and is my agent.

Fabrizio Faraco‘s insight:

There’s always something interesting to create content about if you keep your mind open.

See on www.webinknow.com

From idDrink to IdThink

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Milano, ore 20.15 dopo un veloce aperitivo inizia l’IDThink. Dei circa 30 presenti pochi si conoscevano già di persona, la maggior parte erano solo delle icone viste sulle pagine facebook, e conosciuti solo virtualmente.

Fabrizio Faraco‘s insight:

Dalla frustrazione alla comprensione alle possibili soluzioni. Il nuovo format di Indigeni Digitali

@indigeni #idThink #daje

See on blog.indigenidigitali.com

Altimeter Group’s State of Social Business 2013 Report – Brian Solis

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Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of Social Business: Six Stages of Social Business Transformation.”

Fabrizio Faraco‘s insight:

Analysis of our survey results reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments.

As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.

See on www.briansolis.com

Social Business is Dead! Long Live What’s Next! – Brian Solis

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it’s just time for us to find a phrase that is more attractive to corporate leadership.

It’s not that the ideas are losing or that the goals are without merit, they are. The problem is that the deeper meaning and richer context is being lost on executives who still think the word “social” indicates a frivolous time-wasting pursuit. To them, it’s about what someone ate for lunch.

Fabrizio Faraco‘s insight:

If you talk to the Humans-who-are-called-Resources however, you would learn that corporations failed them long ago. Those on top looking down don’t see it or feel it of course. Or maybe it’s that they don’t want to see it. They are managing by spreadsheet. The cells holding the numbers serving as lenses into their world, unaware that they are merely shadows of the true reality cast on cave walls. In the view of too many executives, people are truly cogs in their machines of profit and luxury, fungible resources that can be easily swapped out or replaced as needed. Meanwhile, those ‘resources’ feel a sad truth to the phrase ‘getting chewed up and spit out by the machine.”

See on www.briansolis.com