The Imminent Shift from Social to Digital Engagement – Brian Solis

See on Scoop.itH2H Marketing

No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.

Fabrizio Faraco‘s insight:

Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And, it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.

See on www.briansolis.com

6 Expert-Endorsed Ways to Improve Your Marketing TODAY

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Learn how you can impact your marketing immediately through some advice from inbound marketing experts.

Fabrizio Faraco‘s insight:

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will generate real impact on our business?

See on blog.hubspot.com

Social Media Analytics and ROI Tracking | Social Media Today

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To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.

Fabrizio Faraco‘s insight:

 three areas of social media measurements:

Social Media MetricsSocial Media Measurement ToolsMeasuring the ROI of Your Social Media Efforts

The full presentation can be found below!

See on socialmediatoday.com

10 Inspirational Marketing Quotes | OpenView Blog

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A collection of some of my favorite inspirational marketing quotes to motivate and remind you what content marketing is all about.

Fabrizio Faraco‘s insight:

other bits of wisdom to inspire myself and my content marketing peers, so below is a collection of some of my favorite reminders: what content marketing means, its inherent challenges, and how we can get better at it.

See on blog.openviewpartners.com

Without Analytics, Big Data is Just Noise – Brian Solis

See on Scoop.itH2H Marketing

The online Boston Marathon bombing witch-hunt last week dragged social media down to a new low.

Social media has become “the cocktail party from hell,” writes Maureen Down in her column “…with the flood of information jeopardizing meaning.”

Fabrizio Faraco‘s insight:

 

When everyone’s talking about a crisis in real time and you have unlimited access to what they’re saying, the wisdom of the crowd can be very hard to find. With so much information swirling around, looking for meaning manually is impossible because there are never enough people to consider everything out there at once.

See on www.briansolis.com