Twitter’s Vine Video App Presents New Opportunities for Businesses

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Vine, Twitter’s new video app, gives users the ability to create short, looping videos and distribute them to their social networks.

Fabrizio Faraco‘s insight:

The looping videos, which act a little more like GIFs, can only be up to six seconds long, so it may not be enough time for some brands to share any meaningful messages to consumers. However, years ago it might not have seemed possible that brands could get through to consumers with a series of 140-character blurbs, but now using Twitter seems almost essential for businesses.

See on smallbiztrends.com

4 B2C Examples of Great Visual Content for Storytelling & Customer Engagement

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As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is

Fabrizio Faraco‘s insight:

As the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.  Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey.

See on www.toprankblog.com

2012 B2B Demand Generation Benchmark Survey Report

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Software Advice reveals the results of the 2012 B2B Demand Generation Benchmark Survey.

Fabrizio Faraco‘s insight:

To help digest these figures, we’ve also created a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe. She discusses the survey group’s opinions about channel, content and offer performance, as well as other factors that impact lead quality and quantity.

See on b2b-marketing-mentor.softwareadvice.com

3 ways to use Facebook for B2B marketing | Articles | Home

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The social network needn’t be a place for companies to appeal to consumers only. Savvy business-to-business brands are using platform—and yours can, too.

Fabrizio Faraco‘s insight:

While Facebook has proven to be an excellent marketing tool for business-to-consumer companies, many business-to-business (B2B) companies are asking whether managing a Facebook page is worth their marketing dollars and efforts. 

The answer is simple: Any social media community in which a brand invests time can produce worthwhile results with the right strategy. Before throwing Facebook out of the 2013 social media plan completely, try implementing these helpful tips:

See on www.prdaily.com

Connecting The Dots On The Social Experience

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Fabrizio Faraco‘s insight:

Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. These same customers serve as references; speak at industry conferences; share ideas and feedback about your company. When they broadcast positive feedback (public or private), that precious message makes the rounds in your firm’s C-suite. In return, these customers will be thanked with some great company swag in appreciation … maybe even be featured on your company’s website.

See on www.socialbusinessnews.com

Can social media personalities “scale?”

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The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?

Fabrizio Faraco‘s insight:

Here’s a story from my own life that illustrates the problem I’m talking about.

In 2005, I started my personal blog. I was posting photos, sketches, poem s— things that weren’t about marketing and had nothing to do with growing a business.  I was amazed that people followed it (I didn’t do any of the things people suggested to grow a blog), and was even more amazed that my visitors came from all over the world.

See on www.businessesgrow.com