Three Strategies for Translating Marketing Content | Content Rules, Inc.

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Marketing content, by its very nature, is designed to be emotional. Your branding and messaging is specifically designed to set up an emotional reaction in your customer. If you are a new, hip, internet application provider, you might want your customer to think that you are very current. To do this, you would communicate in a “young” and modern way. Your tone and language would be designed to draw in your customers, get them to laugh or smirk, and so on.

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