LinkedIn: come aumentare le visite sfruttando le nuove funzionalità

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Tutti quelli che hanno aperto un account su LinkedIn vogliono principalmente una cosa: visite sul proprio profilo da parte di aziende e professionisti nel nel settore in cui si opera e in cui si vuole lavorare.

See on www.skande.com

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How To Innovate in Your Marketing: Ask a Teenager

See on Scoop.itH2H Marketing

If you’re a company looking to use social media and content in innovative ways, ask a teenager.

Fabrizio Faraco‘s insight:

And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map to where marketing is going.

Here’s what I mean: My 17-year-old daughter bought a prom dress online this week. Before it even shipped from the warehouse, she had already posted a photo of it in a private Facebook group that the girls in her school set up weeks ago expressly to showcase what dress they were wearing to the prom, which is in May.

The girls are essentially staking their dress claim and (at the same time) soliciting validation for their choices with likes and comments of their peers.

See on www.annhandley.com

Content Marketing: Getting More From Your Budget – Heidi Cohen

See on Scoop.itH2H Marketing

Want to get more from your content marketing budget? You can. Follow these 15 tips to reduce content marketing costs. Example included.

Fabrizio Faraco‘s insight:

Minimize your content marketing expense in the following 2 ways:

1. Eliminate duplicate information and communications efforts across your company

2. Make  existing information more effective by re-imagining it as quality content.

See on heidicohen.com

All marketing is storytelling

See on Scoop.itH2H Marketing

The brands that get it right today aren’t the brands that use new media to tell the brand story but use new media to help their Fans tell their story.

Fabrizio Faraco‘s insight:

And it’s a strange anomaly of our digital age that one of the most successful toys to date is nothing more than a plastic brick.

Well to say Lego is “nothing more” is to say Coke or Red Bull is just a sugary soda.

We don’t drink the soda, we drink the can.

Fans use Lego to tell their story.

See on www.grahamdbrown.com

6 Steps to Compiling an Integrated Online Marketing Strategy

See on Scoop.itH2H Marketing

In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.

Fabrizio Faraco‘s insight:

These are the challenges that, as marketers, we are all facing. Coming from an agency background, I can completely relate to the feeling that the right approach is to do more (offer more marketing channels/provide more specializations). Having worked on a variety of clients stemming from diverse backgrounds, whether it be huge enterprises, VC-backed start-ups that have to provide monthly reports to their board, or working within a heavily regulated industry, it doesn’t seem like anyone is looking for more options. Too often this results in scope creep, extended timelines, and going massively over-budget. In actuality, most of us are looking for a simplified approach and a means of appropriately prioritizing the right activities in an industry that wants to pull everyone in too many directions.

 

See on moz.com