4 Steps to Creating Video Content as a Gift to Your Audience

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If you are looking to stay top-of-mind with your audience in order to increase your influence, here are 4 key steps for getting yourself out of the way and, in doing so, leaving a memorable impress…

Fabrizio Faraco‘s insight:

As video content becomes a more regular feature of content marketing strategies, we need to ensure that the same attention that goes into preserving the purity of the written content — without tainting it of promotion — goes into producing short films. All too often videos that were originally intended for content marketing end up focusing on the companies themselves, or on the products they’re trying to sell, rather than on the audience and the type of content it enjoys.

See on contentmarketinginstitute.com

Five Reasons Why Storify Points to the Future of Content

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Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.

Fabrizio Faraco‘s insight:

Storify is one of digital content’s invisible success stories. It launched in 2010 and has been open to the public since April 2011. Adopted by ABC News, Canada’s CBC network and the UK’s Guardian newspaper as a storytelling tool, it’s the slickest of an emerging class of content making applications.

 

A growing number of brands, such as General Electric and HP, are using the platform to curate and publish.

See on contently.com

The 10 Commandments of DIY Marketing Design

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Learn how a non-designer can create amazing marketing content following these ten design commandments.

Fabrizio Faraco‘s insight:

When we first posted a photo of our do-it-yourself design ebook cover on Facebook, one of our fans challenged us a bit on whether we really designed the cover ourselves by commenting, “I bet 1 million $ they hired someone to design that image.” Since I’m the guy who leads the creative services part of our Brand & Buzz team at HubSpot, I figured I would step out from behind the curtain and share the truth about how we go about designing our content.

See on blog.hubspot.com

Build a Successful Content Marketing Strategy in 7 Steps

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This post was co-written by CMI’s Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, y…

Fabrizio Faraco‘s insight:

There are no “silver bullets” or one-size-fits-all plans that apply to every organization. However, there are somecore, common elements across successful content marketing programs. At CMI, we’ve been blessed to work with some amazing brands to help them operationalize the process of content marketing. We’ve learned so much from this practical experience, and have begun to recognize some interesting patterns — patterns that form a “chain,” if you will, that can increase the likelihood of content marketing success.

See on contentmarketinginstitute.com

Don’t Let The Well Run Dry | Business 2 Community

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We’ve all heard the line: “I really don’t market – my work comes from referrals.” Three times in the last week, I’ve had meetings in which the

Fabrizio Faraco‘s insight:

Three times in the last week, I’ve had meetings in which the business owner said, “My company used to survive on ‘word-of-mouth’ and now, that’s not happening.” Friends of friends, client referrals or industry colleagues — used to fuel their work pipeline. The business owners I spoke with weren’t executing an activemarketing strategy but still the phone rang; somebody always knocked on their door.

 

See on www.business2community.com

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses – Brian Solis

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Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time.

Fabrizio Faraco‘s insight:

 

Several years ago, I adopted a way of thinking to help me realize that how things are done today isn’t indicative of how they could be. As such, I’ve adopted a mantra of “constraint forces creativity.” Constraint isn’t defined by cash flow or edicts, but instead the restriction of the boundaries that confine us to customary processes and views.

 

See on www.briansolis.com