Story as Strategy, How Social Storytelling Leads to Business

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Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.

Fabrizio Faraco‘s insight:

o you use storytelling in your business?

Are you wondering how to use stories in your social strategy?

To learn how you can use stories to sell, I interview Gary Vaynerchuk for this episode of the Social Media Marketing podcast.

See on www.socialmediaexaminer.com

New Slides and Data: The State of Social Business Evolution 2013

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The evolution of social business as we know it today traces back to The Cluetrain Manifesto in the late 1990s, where its authors predicted that markets would become conversations.

Fabrizio Faraco‘s insight:

A social business is more than an organization that invests in a positive global footprint to overcome the world’s biggest problems, such as inequality and poverty. The term has developed to now also represent companies that are more open, transparent, and participatory in conversations and activity that defines markets. But the challenge is that social media strategists may actually be hampering its potential by not helping executives see the bigger picture beyond the technology.

See on www.linkedin.com

To Understand Consumer Data, Think Like an Anthropologist

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Numbers can give you answers, but numbers don’t tell you what questions to ask.

Fabrizio Faraco‘s insight:

The beauty of listening to social-media chatter is that one picture or one comment can have an outsized impact on your consumer knowledge and, as a consequence, your profitability. But a lot of people in business don’t appreciate that.

See on blogs.hbr.org

7 Steps To Creating The Best Personal Task Management System With Trello

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I have tried more productivity systems and tools than could possibly be productive.  Stephen Covey’s 7 Habits are deservedly legendary, and I’m better for every habit I’m able to employ.  David Allen’s Getting Things Done (GTD) methodology was even…

Fabrizio Faraco‘s insight:

Another reason I’ve failed to maintain well-meaning systems is that after the initial novelty wore off, the checklists and to-dos all seemed to become rote and, well, boring.  I needed something more visual and engaging to hold my attention.

Then Ryan Carson, the founder ofTreehouse, introduced me to Trello (via blogger Leo Babauta).  Trello is a highly visual (free) online collaborative project management tool (with access online and on iOS and Android devices), but Carson re-engineered it to become his go-to personal task management system.

See on www.forbes.com

Becoming antifragile: stop complaining. Start being more social! » Fabrizio Faraco

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We need to benefit from shocks, thrive and grow in this time of crisis, and we can make it if we start looking at consumers as our most valuable stakeholders, if we engage with them a relationship that, in addition of being value for them is also an emotional one. We can do this, thanks to the channels of social communication that the internet makes available to us

Fabrizio Faraco‘s insight:

Harvard Business Review tells us that there are only three rules for success:

Better before cheaper; in other words, compete on differentiators other than price.Revenue before cost; that is, prioritize increasing revenue over reducing costs.There are no other rules; so change anything you must to follow Rules 1 and 2.

 

However, in Italy…

See on www.fabriziofaraco.it

82% Marketers Say Video Email Marketing is Effective [Survey]

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Using video as part of email marketing is a strategy that more marketers and brands are adopting. We take a look at some of the data from our latest report.

Fabrizio Faraco‘s insight:

n our 2013 Online Video Marketing Survey and Business Video Trends Report, published in partnership with The Web Video Marketing Council and Flimp Media, we look at who is using video for email blasts, how they are doing it and what the ROI is like in terms of lead generation and sales conversion.

See on www.reelseo.com