What Is Content Marketing? And Why You Need To Understand It!

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
So here is my attempt at answering those basic questions.
Who needs to worry about content marketing?

Source: blog.newscred.com

Content Marketing is the process of continuously publishing content that people want (vs. advertising that attempts to interrupt the content people want) to help connect your brand to its audience. The key words are highlighted: continuous, publishing, customer-focused content that leads to quantifiable brand value.

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The Gap Between Big Data and Big Insights: Turning data into engaging stories – Brian Solis

It’s just that every time I hear about big data, it’s either in the context of social media, The Internet of Things, data technology, Nate Silver, or a combination of all of the above. What I don’t hear enough is the human side of data, the questions asked, the insights that are drawn, and the ways that insights are then executed against at every level that matters (internally and externally).

Source: www.briansolis.com

The problem with big data is we think that by saying “big,” we automatically convey importance and urgency up, down, and across our organization.


It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts. Big data,  activity, behavior, the importance of each is in how we set out to learn and more importantly, apply learning toward adaption or innovation…everywhere.  The greatest promise about big data isn’t access to it; it’s the ability to excavate intellectual gems in a mountain of commodity information. Big data takes a personal touch. I call this the human algorithm.

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Customer Experience Happens To You Not Because of You – Brian Solis

As such, the opportunity for customer experience requires elevated discussions where organizations assess current experiences against a vision for what they can and should be. For example, is today’s customer experience a byproduct of our brand promise? Do we deliver against our stated intentions and is that experience reinforced at every touch point?

Source: www.briansolis.com

Approaching customer experience in this fashion takes what is typically today a bottom-up approach and shifts decision-making to a top-down model. And we all know that true transformation comes from the top. The difference though is that implementing customer experience initiatives with both, top-down and bottom-up strategies sets the foundation of which customer-centricity can build and flourish. One is directional, the “North Star” if you will, where customer experience initiatives map against a vision for how brand promises are enlivened and reinforced before, during and after transactions. It sets the standard for investments in technology, engagement, insights and pilots. It also sets the standard to follow and benchmark to measure against for all those who are responsible for the experience, wherever and whenever it’s formed or affected.

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3 Ways To Generate Leads For Your Time-Starved Business

Your small business is probably strapped for time and resources…but you need leads to survive. Fortunately, time-saving ways to generate leads do exist.

Source: www.steamfeed.com

You know they’re out there, and you know they need your products or solutions. They know they need your products or solutions as well.
The problem?
They (your leads) have yet to find you and your business…and vice-versa.

See on Scoop.itH2H Marketing