How to Harness the Power of Data to Elevate Your Content

See on Scoop.itH2H Marketing

Learn why data is so irresistible to your audience and how to make the most of data in your marketing.

Fabrizio Faraco‘s insight:

Google’s Chief Economist Hal Varian believes, “the sexy job in the next 10 years will be statisticians. Because now, we really do have essentially free and ubiquitous data. So the complementary factor is the ability to understand that data and extract value from it.”

See on blog.hubspot.com

How To Write A Bare-Bones Content Strategy For Small Business – Business 2 Community

See on Scoop.itH2H Marketing

 Case studies like these prove that blogging, eBooks and social media do work for a small business strategy.

Fabrizio Faraco‘s insight:

add your insight…Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business. Currently, his company is the largest of its kind in the world. He credits his meteoric success – and his current status as a sought-after keynote speaker and recognized thought leader – to a solid small business strategy which was based on content marketing. You can bet Sheridan didn’t have a marketing budget anywhere near what Oreo is working with.

See on www.business2community.com

The 10 commandments of marketing in challenging times

See on Scoop.itH2H Marketing

With economic uncertainty and the changing political landscape, how can marketers adapt to seize opportunity?   Developing effective strategies in uncertain times provides a good test for marketers.

Fabrizio Faraco‘s insight:

Developing effective strategies in uncertain times provides a good test for marketers. A challenge, I would suggest, that not only requires innovation but importantly a good dollop of old-fashioned common sense and the ability to keep your feet firmly on the ground.

 

See on www.marketingmag.com.au

Find the Heart of Your Brand Storytelling with These 6 Questions

See on Scoop.itH2H Marketing

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach…

Fabrizio Faraco‘s insight:

Brand stories can be told in many different forms, with an evolving story line and cast of characters, but content creators must be vigilant about continuity and consistency, avoiding any holes. Your brand’s story has to resonate with people at a level that goes way beyond what’s tangible — the functionality, features, and benefits of your products or services — to create a deep, emotional connection with your audience. You have to create something that they want to be a part of and show that you really “get” who they are and what they need.

See on contentmarketinginstitute.com

SEO 2013: 20 Most Important Contributions To Content Marketing Strategies – noupe

See on Scoop.itH2H Marketing

Google’s Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.

Fabrizio Faraco‘s insight:

Content marketing still an be used as a form of advertisement, but more in the form of product placement to certain solutions. People usually do not tend to search for a product, say a drilling machine. Instead they are most likely searching for a solutions that will help them get a hole in a wall. POssible solutions will then be talked about and evaluated in our modern times of social discussions. If your content is helpful and supportive to the community, it is likely to be shared and spread across the net.

See on www.noupe.com

Blogging a Top Focus for Marketers and Other Trends Shown in New Research | Social Media Examiner

See on Scoop.itH2H Marketing

Latest study results for social media marketing: discover what tactics, tools and strategies social media marketers are using.

Fabrizio Faraco‘s insight:

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

See on www.socialmediaexaminer.com