5 Ways to Nail Social Media Branding : @ProBlogger

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This is a guest contribution from Miranda Burford of Swiftly. Social media marketing is one of the best ways to attract …

Fabrizio Faraco‘s insight:

how do you make sure the branding you’ve built on your blog translates to all these other platforms? Here are five tips you can action right now to ensure you’re consistent across the board.

See on www.problogger.net

Technology Isn’t The Only Answer to Digital Disruption

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What’s the difference between disruptive tech and that of emergent or innovative technology?

Fabrizio Faraco‘s insight:

Disruptive tech does just that. It disrupts markets and introduces new direction and/or changes behavior. And thus, we enter an era of “Digital Darwinism,” a time when society and technology evolve, challenging how businesses adapt (or don’t).

See on thenextweb.com

Crisis? What to do? Let’s do inbound marketing!

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For a small company when strong winds of crisis blow the first thing that seems to be done is cutting down expenses. This engages a downward spiral that often leads the company to perish. The real answer? It’s the other way around: in a crisis (with often losses) the company must make any effort (i.e. invest) to increase the revenues. The point is to make more sales rather than to cut costs: if you are losing € 5,000 per week invest € 10,000 in order to lose less in two weeks! And continue to do so until you’re not losing anymore

Fabrizio Faraco‘s insight:

how can a small company that has no resources and little access to credit in this crisis pursue such a strategy?Simple, to leverage what you already have at home and start an inbound marketing plan! To do this the company only needs creativity and initiative to build content and disseminate them. Let’s start with some brief definitions.

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Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience – Brian Solis

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We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Fabrizio Faraco‘s insight:

There’s a difference though between marketing AT people in new channels and learning about their behavior, values, and expectations to optimize their digital experiences and introduce mutually-beneficial outcomes.

See on www.briansolis.com

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas – Martha Spelman

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The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and “go-to expert” status.

Fabrizio Faraco‘s insight:

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

See on www.marthaspelman.com