All we need is love! – Fabrizio Faraco

the most effective marketing tool is engagement. Because engagement ensures an emotional bond between consumer and brand so that conversations can flow between them about the brand. So all we need is love!


In this highly interconnected world the key factor becomes enabling consumers to recommend the brand in their stories. But to do this it is not enough like the product or the brand: it is necessary to love it! Because people only recommends brand they love. The only content that exist is that worth telling.

See on Scoop.itH2H Marketing


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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