Content Marketing and the Customer: the journey

From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer’s journey?

Source: theeword.co.uk

Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. – See more at: http://theeword.co.uk/seo/content-and-the-customer-the-journey/#sthash.1fu9WXBD.dpuf

See on Scoop.itH2H Marketing

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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