From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer’s journey?
Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. – See more at: http://theeword.co.uk/seo/content-and-the-customer-the-journey/#sthash.1fu9WXBD.dpuf