Content Marketing and the Customer: the journey

From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer’s journey?


Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. – See more at:

See on Scoop.itH2H Marketing


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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