The Role of Data Analytics in Successful Retail Acquisition Campaigns

Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit.

Source: marketingland.com

Marketing has always been about telling a great brand story and communicating it to the marketplace. But since the advent of data-driven programmatic (not to mention cross-screen) marketing, the complexity of getting that message out has increased exponentially.

See on Scoop.itH2H Marketing

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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