There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the social.
Nevertheless for me, storytelling is a tool for customer engagement and it is perfectly described by Graham Brown. In his latest production “Brand Democracy” there are all the reasons that make narrative the key element of relationship, including the commercial one. Not today, but since the birth of the human being.