A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences – Brian Solis

Search is only part of the story now.

The experiences that people have and in turn share is created a powerful collective repository that is indexed and tapped every minute of every day…mostly outside of Google.

Source: www.briansolis.com

This isn’t a debate about the merits of SEO versus social media optimization (SMO). Nor is this a discussion about social media. This is a discussion about behavior and the importance of discovery among an increasingly connected customer and the need to optimize and unite their journeys whether it’s on the traditional web, in social networks, or via mobile.

See on Scoop.itH2H Marketing

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s