How Beacons Are Changing the Shopping Experience

The missing piece in the mobile marketing puzzle is falling into place.

Source: blogs.hbr.org

technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall.

See on Scoop.itH2H Marketing

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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