How to Tell a Great Story

It’s a skill every leader needs to master.

Source: blogs.hbr.org

In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller.

See on Scoop.itH2H Marketing

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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