Shutterstock, a provider of digital imagery licensing, is hosting a creative series, “The Best Thing I Ever Created,” where experts share their work, advice and lessons learned. I wanted to share my
What is mediumalism? It’s the act of placing inordinate weight on the technology of any medium, rather than amplifying platform strengths and conveying empathetic value propositions to create desired experiences and outcomes. This isn’t a call for debate, or my attempt to preach against existing philosophies; it’s merely an exploration of alternative approaches to enliven experiences beyond impressions, transactions, and engagement.