Rising Above Mediumalism: We Are All Creative

Shutterstock, a provider of digital imagery licensing, is hosting a creative series, “The Best Thing I Ever Created,” where experts share their work, advice and lessons learned. I wanted to share my

Source: www.linkedin.com

What is mediumalism? It’s the act of placing inordinate weight on the technology of any medium, rather than amplifying platform strengths and conveying empathetic value propositions to create desired experiences and outcomes. This isn’t a call for debate, or my attempt to preach against existing philosophies; it’s merely an exploration of alternative approaches to enliven experiences beyond impressions, transactions, and engagement.

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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