“Storytelling Is Changing”: Why Gary Vaynerchuk Is Investing In Micro-Content

See on Scoop.itH2H Marketing

Gary Vaynerchuk is a digital marketing legend.

In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.

Now, he runs VaynerMedia, a…

Fabrizio Faraco‘s insight:

Vaynerchuk said. "In the old world, that was predicated on money, but now it’s predicated on time…You have to create a strategy based on your audience and what you’re trying to achieve.”

See on blog.newscred.com


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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