Do People Trust Content From Marketers?

See on Scoop.itH2H Marketing

Content – Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service, according to a recent …

Fabrizio Faraco‘s insight:

However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content.

See on www.marketingprofs.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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