You don’t really know your consumers

See on Scoop.itH2H Marketing

Marketers must invest in processes and structures to share customer data

Fabrizio Faraco‘s insight:

Consider the example of online retailer Zappos, which maintains a master record for each customer. Anyone in the organization, not just those on the sales team, can see the full sweep of a Zappos customer’s history with the brand. This 360-degree view ensures the company can deliver a consistent customer experience regardless of channel, and also empowers employees so they can deliver exceptional results to the customer and, by extension, the business.

See on www.economistgroup.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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