How Snapchat Brings Intimacy to Content Marketing

See on Scoop.itH2H Marketing

Just because Evan Spiegel, CEO of Snapchat, was recently mortified by his raunchy frat email exchanges doesn’t mean that the app is up to no good.

Fabrizio Faraco‘s insight:

Snapchat has quickly moved far beyond its early reputation for x-rated pics and become a handy tool for brands looking to capture consumers’ waning attention spans, fulfill image-driven content cravings, and leave them wanting more.

After all, over 350 million snaps are now shared on the platform each day, which is on par with Facebook’s daily uploads.

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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