In the B2B marketing world, there’s a perception that “B” means “boring”. Of course that’s just not the case with modern B2B marketing. According to a
One of my favorite expressions that illustrates this evolution in B2B content is:
Facts Tell, Stories Sell.
Stories, told well, are incredibly effective at engaging intellectually and emotionally with buyers. Turns out, I’m not alone in this thinking as LinkedIn Marketing Solutions (a TopRank client) has put together an excellent eBook highlighting 10 B2B Marketing Masters and their insights on storytelling.
See on www.toprankblog.com