Marketers Need to Think More Like Publishers

See on Scoop.itH2H Marketing

Exciting content beats advertising gimmicks.

Fabrizio Faraco‘s insight:

Unfortunately, most of those efforts will fail. In order to succeed, marketers will have to learn to think like publishers. That will mean more than a change in tactics or even strategy, but a starkly different perspective.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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