Today buyers are in charge. The idea of mystery in the sales process is over. We research someone online before agreeing to a first date—is he a creep? We fire up LinkedIn an hour before an initial business meeting—does she…
Fabrizio Faraco‘s insight:
We check out restaurant reviews and browse menus before making a booking.
We’re in a new world. But you know that because you’re living the new world every day.
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