The Irresistible Power of Storytelling as a Strategic Business Tool

See on Scoop.itH2H Marketing

It might seem old-fashioned. But that’s what makes it so effective.

Fabrizio Faraco‘s insight:

They found that, regardless of the content of the ad, the structure of that content predicted its success. “People are attracted to stories,” Quesenberry tells me, “because we’re social creatures and we relate to other people.”

It’s no surprise. We humans have been communicating through stories for upwards of 20,000 years, back when our flat screens were cave walls.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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