The brands that get it right today aren’t the brands that use new media to tell the brand story but use new media to help their Fans tell their story.
And it’s a strange anomaly of our digital age that one of the most successful toys to date is nothing more than a plastic brick.
Well to say Lego is “nothing more” is to say Coke or Red Bull is just a sugary soda.
We don’t drink the soda, we drink the can.
Fans use Lego to tell their story.
See on www.grahamdbrown.com