All marketing is storytelling

See on Scoop.itH2H Marketing

The brands that get it right today aren’t the brands that use new media to tell the brand story but use new media to help their Fans tell their story.

Fabrizio Faraco‘s insight:

And it’s a strange anomaly of our digital age that one of the most successful toys to date is nothing more than a plastic brick.

Well to say Lego is “nothing more” is to say Coke or Red Bull is just a sugary soda.

We don’t drink the soda, we drink the can.

Fans use Lego to tell their story.

See on


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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