4 Steps to Connecting with—and Engaging—Generation C – Brian Solis

See on Scoop.itH2H Marketing

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.

I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!

Fabrizio Faraco‘s insight:

The goal of the ebook, and also this post, is to introduce readers to the differences that exist between touch points that connected customers rely upon to make decisions or inform those of others and those in which many organizations are investing. The idea of course is to discover new ways to realign investments while improving customer experiences and relationships. Even with this information however, it takes champions to make the case internally and bring together disparate groups that control various aspe

See on www.briansolis.com


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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