Defining a content marketing strategy

See on Scoop.itH2H Marketing

Defining a content marketing strategy: why it matters and how to get started.

Fabrizio Faraco‘s insight:

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, thecustomer life cycle and/or the different customer (experience) touchpoints but it goes beyond that. Essentially a content marketing strategy looks how content marketing (not content) can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

See on www.i-scoop.eu

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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