Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to
One of the most important things about having been involved in the search marketing world for a long time is the idea of identifying what’s in demand and being that thing at the moment of customer need (ZMOT). When a customer needs to solve a problem, they search Google or Bing and there you are; leading the pack in the search results – just waiting to be clicked so you can deliver your offer to a qualified customer.
Search isn’t the singular home run channel it used to be
My SEO background is where the idea of “being the best answer” comes from. But today, search isn’t the singular home run channel it used to be. Customers have other prominent influences and means for discovering information and numerous device types to consume and interact with media. Considering all those factors, planning for the best answer strategy can seem a bit tricky.
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