To Understand Consumer Data, Think Like an Anthropologist

See on Scoop.itH2H Marketing

Numbers can give you answers, but numbers don’t tell you what questions to ask.

Fabrizio Faraco‘s insight:

The beauty of listening to social-media chatter is that one picture or one comment can have an outsized impact on your consumer knowledge and, as a consequence, your profitability. But a lot of people in business don’t appreciate that.

See on


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s