To Understand Consumer Data, Think Like an Anthropologist

See on Scoop.itH2H Marketing

Numbers can give you answers, but numbers don’t tell you what questions to ask.

Fabrizio Faraco‘s insight:

The beauty of listening to social-media chatter is that one picture or one comment can have an outsized impact on your consumer knowledge and, as a consequence, your profitability. But a lot of people in business don’t appreciate that.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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