Becoming antifragile: stop complaining. Start being more social! » Fabrizio Faraco

See on Scoop.itH2H Marketing

We need to benefit from shocks, thrive and grow in this time of crisis, and we can make it if we start looking at consumers as our most valuable stakeholders, if we engage with them a relationship that, in addition of being value for them is also an emotional one. We can do this, thanks to the channels of social communication that the internet makes available to us

Fabrizio Faraco‘s insight:

Harvard Business Review tells us that there are only three rules for success:

Better before cheaper; in other words, compete on differentiators other than price.Revenue before cost; that is, prioritize increasing revenue over reducing costs.There are no other rules; so change anything you must to follow Rules 1 and 2.


However, in Italy…

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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