When Selling Digital Content, Let the Customer Set the Price

See on Scoop.itH2H Marketing

The debate must move beyond free vs. fee.

Fabrizio Faraco‘s insight:

Yet, there may well be a light at the end of this tunnel, and it comes in the form of Jeff Bezos, founder of Amazon, who recently purchased The Washington Post, and Pierre Omidyar, founder ofeBay, who shortly after pledged $250 million to create a new general-interest news site. The surprising investments of these giants of the digital age have certainly made disbelievers sit up and take notice. But Bezos was quick to pinpoint the key challenge ahead

See on blogs.hbr.org


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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