Value Proposition: 4 questions every marketer should ask about value prop | MarketingSherpa Blog

See on Scoop.itH2H Marketing

In this MarketingSherpa live blog post from Optimization Summit 2013, learn four questions every marketer should ask about value propositions.

Fabrizio Faraco‘s insight:

Turning theory into action was the key focus of Tony Doty, Senior Manager of Optimization, MECLABS, and Lauren Maki, Manager of Optimization, MECLABS, during the Industry Deep Dive session, “Value Proposition: How to turn that shiny, new value prop into a high-performing page,” here at MarketingSherpa and MarketingExperiments Optimization Summit 2013.

See on sherpablog.marketingsherpa.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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