‘Content’ Isn’t Just ‘Marketing’

See on Scoop.itH2H Marketing

“Content” isn’t just things we think of as “marketing.” A great example is Virgin’s new pre-flight safety video.

Fabrizio Faraco‘s insight:

There’s much to love about this video. I detailed why I think it’s brilliant (and what companies of any size can learn from it, over at LinkedIn, in 4 Things Your Business Can Learn from a ‘Boring’ Pre-Flight Safety Briefing. (Check it out, and please subscribe to my updates there if you like what you see!)

But over here, I wanted to highlight one key takeaway from the Virgin music video safety briefing.

– See more at: http://www.annhandley.com/2013/11/13/content-isnt-just-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ANNARCHY+%28Annarchy%29#sthash.EmjYRtDX.dpuf

See on www.annhandley.com


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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