“Content” isn’t just things we think of as “marketing.” A great example is Virgin’s new pre-flight safety video.
There’s much to love about this video. I detailed why I think it’s brilliant (and what companies of any size can learn from it, over at LinkedIn, in 4 Things Your Business Can Learn from a ‘Boring’ Pre-Flight Safety Briefing. (Check it out, and please subscribe to my updates there if you like what you see!)
But over here, I wanted to highlight one key takeaway from the Virgin music video safety briefing.
See on www.annhandley.com