Research: The Emotions that Make Marketing Campaigns Go Viral

See on Scoop.itH2H Marketing

Heat maps of viral content show what compels us to share.

Fabrizio Faraco‘s insight:

A recent article by Mitch Joel argues that brands must publish more content, that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. Truth be told, he’s right. Publishing more content, even if the content isn’t viral or noteworthy, can be a great way to maintain or even grow existing large audiences.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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