This So-Called Digital Life: Re-Evaluating the Value of Social Media – Brian Solis

See on Scoop.itH2H Marketing

I often feel alone when I’m not connected or that I’m missing out when I read the updates of my friends. It makes me rethink my priorities in ways that wouldn’t be the most productive…at least by yesterday’s standards. Should I have joined them? Maybe getting out would be just what I needed. Again, I know I’m not alone.

I’m not addicted. I’m not in need of a digital intervention or digital detox. I intentionally live this connected lifestyle because I find value more times than not. It’s a choice. But, still I wonder. I wonder if the value I get out of my interaction across a dizzying array of networks is right or simply right in the absence of discovering alternative value or utility.

Fabrizio Faraco‘s insight:

I refer to today’s value system in social engagement as the 5 Vs. With each update, we look for something in return and each represent a shifting balance between…

1) Vision (I learn something, I’m inspired);
2) Validation (I’m accepted or justified);
3) Vindication (I’m right, cleared);
4) Vulnerability (I’m open); and
5) Vanity (Not egotism, but accidental narcissism. I’m important),

These 5 V’s coalesce differently with each update and produce distinct emotional results based on the measure we apply to our own actions, reactions and inactions.

See on www.briansolis.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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