There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
For these reasons, you need to start taking content serious and begin to make the right organizational changes to adapt to the external chaos in the marketplace because it’s not going to change for you.
This also means that you need to elevate the conversation beyond just content marketing. Content marketing is by nature, tactical. It can easily be done in a silo. If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
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