Learn how to become a storyteller — not just a blogger, marketer, or generic content creator.
Opinions are like blogs: Everyone has one.
In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
But what happens once everyone has caught on and businesses are blogging simply to stay healthy, kinda like eating their green beans?
What happens is you get a ton of boring, uninspired, mediocre content polluting your RSS feed.
As Maximus famously proclaims in Gladiator, “Are you not entertained?! Is this not why you are here?”
We’re here to be inspired, right? I mean, I’m not talking the last twenty minutes of Rudy inspired, but rather inspired to read more, and maybe buy something. We have a challenge. A question. A need or even a want. And we’re looking for that moment of inspiration to help make our purchase decision easier.
Somewhere along the way of this mass information age, many forgot this. They forgot that storytelling is the main ingredient for inspiration.
See on blog.hubspot.com