How Engaging Storytelling Can Improve Your Website

See on Scoop.itH2H Marketing

Editor’s note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is starting her senior year of high school, and

Fabrizio Faraco‘s insight:

Stories have been around since the dawn of communication, and there’s a reason they persist—stories are the most effective way of conveying a message to an audience of any size. Think of your favorite novel—the story and characters stick with you because the author has created a separate world that appeals to your imagination. We rely on stories as a way of making sense of life and we feel a strong attraction to the promises of a good tale. So if stories can capture both content and emotion in such an enthralling way, why not bring the power of storytelling to the field of web design?

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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