Debunking Social Media Myths

See on Scoop.itH2H Marketing

I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea…

Fabrizio Faraco‘s insight:

This underscores a fundamental truth to social media that many organizations underestimate–being social means having real live people who actively participate in your initiatives. It’s difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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