Good Companies Are Storytellers. Great Companies Are Storydoers

See on Scoop.itH2H Marketing

Story-driven companies — Target, Walt Disney, Starbucks, American Express, IBM — are achieving better financial success than their competitors.

Fabrizio Faraco‘s insight:

For all companies, having a story and knowing that story are crucial steps to achieving success. On the other hand, I’m worried that too many marketers think that telling their story through advertising is enough. It’s not.

See on blogs.hbr.org

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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