In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time.
Creating timeless content is something all SEOs should aspire to do. Why? When placed in front of the right audience, amazing content is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. These results tend to make all but the most difficult client quite happy.
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