Google’s Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.
Content marketing still an be used as a form of advertisement, but more in the form of product placement to certain solutions. People usually do not tend to search for a product, say a drilling machine. Instead they are most likely searching for a solutions that will help them get a hole in a wall. POssible solutions will then be talked about and evaluated in our modern times of social discussions. If your content is helpful and supportive to the community, it is likely to be shared and spread across the net.
See on www.noupe.com