Marketers Are Not Publishing Enough Content

See on Scoop.itH2H Marketing

Yes, you need quality. But you also need quantity.

Fabrizio Faraco‘s insight:

we also live in a time when the half-life of content is shorter than ever. In a river of tweets or a flood of a Facebook newsfeed, even the most interesting content will last only a few hours (maybe a day if you’re lucky). This is further complicated by the fundamental nature of social media, a place where friends and acquaintances connect and not necessarily the ideal place for a brand to try to make some noise.

See on blogs.hbr.org

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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