Yes, you need quality. But you also need quantity.
we also live in a time when the half-life of content is shorter than ever. In a river of tweets or a flood of a Facebook newsfeed, even the most interesting content will last only a few hours (maybe a day if you’re lucky). This is further complicated by the fundamental nature of social media, a place where friends and acquaintances connect and not necessarily the ideal place for a brand to try to make some noise.
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